Home / Weekly tips

Weekly tips, coming soon

One marketing tip a week.

Short, specific, and about marketing you can stand behind. The email hasn't launched yet. Sign up now and you'll get the first one when it does: one email a week from me, two minutes to read, and you can unsubscribe any time.

Written by Blake Hickey, in marketing since 2006 and host and producer of The Florida Bar Business Law Section CLE series on lawyer advertising compliance.

Blake Hickey seated at his desk, hands folded
Blake HickeyWill write every tip

What the first six will cover

Practical, not theory.

Each one comes from something I do in my own work or fix for clients.

01

Write the source down first

02

"Starting at" is a claim too

03

Where did your last ten leads come from?

04

Tag the source, settle the argument

05

The audience you rent

06

What to capture, and nothing more

Dealing with a shut-down ad account right now? Get the free Google or Meta guide.

A lifeguard stand on an empty Atlantic beach at first light
Based in Jupiter, FloridaMarketing, video and design since 2006