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For law firms
Firm marketing, planned around the Bar's rules.
Many Florida lawyer ads have to be filed with The Florida Bar at least 20 days before they run. I plan that window into your launch date, so nothing waits at the last minute. I host and produce the Bar's Business Law Section CLE series on lawyer advertising compliance, so the rules are in the room from the first draft.
Or call (561) 935-3389. Answered right away by my AI assistant.
The call is free. You get a written proposal before any work starts. This page is general information, not legal advice.
Blake HickeyHost and producer, The Florida Bar CLE series
01 / The problem
Three ways a firm's marketing gets stuck.
None of them show up on an invoice. All of them can cost you consultations.
The ad is ready. The filing window isn't.
Many Florida lawyer ads have to be filed with The Florida Bar at least 20 days before they run. If that isn't planned in, the launch date slips or the ad runs anyway. I put the window on the calendar first.
Your website lists practice areas. The client has a question.
"Can I still file after a year?" "What does the first meeting cost?" Pages that answer those questions are the ones a client can act on. I write practice-area pages around the questions clients actually ask.
The lead comes in. Intake calls back tomorrow.
I route forms to intake, set up a fast first reply and follow-up, and report on how long replies actually take. The free Buyer Test through Hickey Media shows you where you stand today.
02 / What I do for firms
Ads, website pages and attorney video for the practice areas you actually want more of.
Shot, written and built by me. Reviewed by you and your counsel before anything runs.
Google Ads for chosen practice areas
Aimed at the cases and cities you actually want, with call and form tracking so each consult traces back to its keyword.
MarketingPractice-area pages
Practice-area pages on your website that answer the questions clients ask before they call, written for the client, not the firm.
Short attorney videos
Shot and edited by me on Sony cinema cameras, scripted with the advertising rules in mind, reviewed by you before anything runs.
Video03 / A typical launch
Plan the filing window in.
Your firm's own website is exempt from filing but still has to follow the rules. Source: The Florida Bar, advertising filing requirements.
- Step 1Final adApproved by you and your counsel.
- Step 2File with the BarWith the filing fee.
- Step 320-day windowBuilt into the schedule, not discovered at the end.At least 20 days before first use
- Step 4LaunchOn the date you planned.
04 / Why the rules come first
I host and produce CLE on these rules.
I host and produce The Florida Bar Business Law Section's continuing legal education series on lawyer advertising compliance, and I'm an approved CLE speaker for The Florida Bar. For the series I record and edit the episodes, coordinate the speakers, make the graphics and write the copy. I'm also a member of the National Association of Advertising Compliance (a membership, not a certification). I'm not a lawyer, and hosting the series isn't an endorsement of my services by The Florida Bar. That work shapes how I plan, write and design for every firm, including Millennial Law: the rules first, then the creative.
Questions
Common questions.
This page is general information, not legal advice.
Do Florida lawyer ads have to be filed with The Florida Bar?
Many do. The Florida Bar asks for ads to be filed at least 20 days before their planned use, with a filing fee per ad. Some things are exempt, including a firm's own website. Check the Bar's current filing requirements page or your counsel for your specific ad.
Do you give legal advice on advertising rules?
No. I plan and build marketing with the rules in mind. You and your counsel have the final word on every ad.
Do you only work with Florida firms?
No. Every state has its own advertising rules, and the plan is built with your counsel around the ones that apply to your firm.
What does it cost?
Same posted prices as everything else I do: single projects from $350, consulting $150 an hour or $1,500 for 10 hours, monthly programs from $1,500 a month, month to month or on a set term. Ad spend is never part of my fee. Your exact price is in writing before any work starts.
Can you guarantee more cases?
No. No one can. Results depend on your market, budget, intake and things outside anyone's control. What I commit to is the work, the timeline and a clear report.
Book a call
Fifteen minutes about your firm.
Tell me which practice areas you want more of and what's running now. If I'm not the right fit, I'll say so. Email works too: [email protected].
By phone or Zoom. You get a confirmation by email.
