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Work
The work, sorted by what it was.
Since 2006 I have planned campaigns, shot and edited video, designed brands and built websites, first in shops and in-house marketing roles and then through more than 500 freelance projects along the way. Below is a sample of each kind of work, captioned by what the job was rather than who it was for.
Or call (561) 935-3389. Answered right away by my AI assistant.
On locationMiami, Florida
01 / The range
Twenty years, a wide range of work.
Most of my work has been inside companies or under contract, so I describe it by what it was. Here is the short version.
The industries include legal, dental and medical, technology and cybersecurity, retail and action sports, fashion, hospitality and events. My career history also includes Vans, through the Vans x BC Surf and Sport custom shoe collaboration, along with Billabong and Never Summer.
02 / Campaigns and paid media
Campaigns and paid media.
I plan the campaign, write and design the ads, set up the accounts and tracking, and then read the numbers every week to decide what stays. Here are a few of the campaigns I have run.
Four sister brands in tattoo equipment
Separate social accounts and campaigns on Facebook, Instagram, YouTube and Google for each brand, each tied to its own store, with video shot on the road with their team across the U.S.
Print and digital for a luxury market
Print campaigns to luxury condominiums from Palm Beach to Miami, regional magazine placements, and email and SMS automation that followed up with every inquiry.
Seasonal campaigns and win-back email
Seasonal campaigns on Facebook, Instagram, YouTube and Pinterest, along with win-back email funnels, SMS and an affiliate program.
03 / Video and photo
Video and photo.
I plan, shoot and edit video myself, from product spots to event coverage. I was also digital imaging technician and second camera on a national retail commercial campaign through VIMBY, and I have filmed weddings.
▶Smart home technology on a yacht
In-house, luxury smart home company
▶Luxury residence smart home project
In-house, luxury smart home company
▶Get Summer Ready
Long-term contract, fashion e-commerce
▶Vans x BC Surf Chukka Low
In-house, BC Surf and Sport
04 / Design and brand
Design and brand.
Design is where I started, with an associate’s degree in graphic design in 2011, and it still shapes every campaign I make.
A brand from logo to product line
Brand identity from the logo to collateral, dealership portals and templates, and the launch of a private-label detailing product line.
A refresh for two kinds of buyers
Refreshed branding for a custom apparel company that served both budget and luxury customers, carried through the website, email and social.
Branding and product photography
Updated branding and product and event photography for an 18-store retailer, plus the Vans x BC Surf and Sport custom shoe collaboration.
Logos and identity
Logo and identity design for small business owners across many industries.
05 / Websites
Websites.
I design websites around what a buyer needs to see before they call, then connect the forms, email and tracking so every inquiry gets a reply.
Website and online checkout
Redesigned the website and online checkout for an 18-store retailer and built the weekly email around new products and videos.
One site for two different buyers
A website redesign for budget and luxury customers of the same company, launched for Cyber Week, with email and SMS automation behind it.
Pages built from sales data
Home and product pages redesigned around the top-selling seasons and categories.
A website for a luxury audience
A full website redesign for a smart home technology company serving Palm Beach to Miami.
06 / CLE and speaking
CLE and speaking.
I host and produce The Florida Bar Business Law Section CLE series on lawyer advertising compliance, and The Florida Bar has approved me to speak on continuing legal education. I am also a member of the National Association of Advertising Compliance, which is a membership, not a certification. See my talks and the full CLE episode.
07 / In their words
From people I’ve worked with.
Unpaid reviews from Google, LinkedIn and Facebook, quoted as written and trimmed only where you see an ellipsis. Each is one person’s experience.
"Blake has been great with google ads accounts. He has great in -depth knowledge only few would have. ..."
Ashutosh PunjFormer Google Ads specialist. LinkedIn recommendation, 2023.
"Blake is a very talented filmmaker who handled an extremely delicate project for my husband and I, our wedding. His shots were so elegant and creative."
Lindsay M.LinkedIn recommendation, 2015. Video client
"Blake Hickey is a pleasure to work with, he is very insightful and helpful, polite and cooperative. ..."
Eclectic SkiesFacebook review
More than 500 projects since 2006, across legal, dental and medical, technology, retail, action sports, fashion and events. Read more reviews from Google, LinkedIn and Facebook or see them on Facebook.
Questions
Common questions.
Why don’t you list client names?
Most of my work has been inside companies or under contract, and the work and its results belong to them. When a client gives written permission, their story can go here with their name on it.
What kind of work do you take on now?
Fractional marketing director roles, consulting, and campaign, video and design projects, with a focus on law firms, medical and dental practices and technology companies. See services or book a call.
Can I see more video?
Yes. More are on my YouTube channel.
Book a call
Let's talk for 15 minutes.
Pick a time on the calendar. Tell me what you need and I'll tell you if I'm the right fit. If you'd rather write, email [email protected].
By phone or Zoom. You get a confirmation by email.
