Walmart "Receipt Challenge"VIMBY · 2013
Long-term contract
A national retail commercial campaign
I contributed as digital imaging technician and second camera, through VIMBY.
Blake Hickey · Jupiter, Florida · Since 2006
Fractional marketing director. The plan and the creative, from one person.
When marketing is split between vendors, a part-time hire and your own spare time, nobody owns the whole picture. I step in as your marketing director, build the plan and make the creative myself, so one person is accountable from the first idea to the monthly report.
Or call (561) 935-3389. Answered right away by my AI assistant.
Blake HickeyMarketing · Design · Video
Walmart "Receipt Challenge," 2013Digital imaging technician and second camera on a national commercial campaign
The Florida Bar CLE seriesHost and producer. Approved CLE speaker for The Florida Bar.
Marketing Director, MicrotechIT and cybersecurity, since February 2023
01 / Selected work
A few things I've made.
Each one is labeled with where I did it and what my role was.
▶Premium Digital · 2019 to 2023
Marketing for a luxury smart home company
Ads, the website, print and video, planned and made in-house while I ran its marketing.
The Florida Bar CLE seriesBusiness Law Section · Today
Host and producer
Lawyer advertising compliance
I host and produce the Business Law Section's continuing legal education series.
▶BC Surf and Sport · In-house
Product video and the weekly email
Product and event video, photography, a website redesign and the weekly email.
▶Saved By The Dress · Contract
Seasonal campaigns for a fashion shop
Home and product pages, email and SMS, and seasonal video and social campaigns.
The Boarder LineSouthwest Michigan · Since 2006
First job, client today
Where I started, and still work
My first job, in 2006, at a wakeboard shop and camp. Today it's a client. I mentor their young in-house team on the website and marketing. Every year we team up on community events with contests, graphics and shirts.
02 / What I do
Marketing, design and video.
Single image ads, graphics, illustrations, infographics and video, planned around one goal and made by the same person.
01
Marketing
Google and Meta ads, email and your website, with tracking so you can see where each lead came from.
Marketing02
Graphic design
Single image ads, graphics, illustrations, infographics and print, made to look like your brand.
Design03
Video production
Brand films, explainers, social clips and ads. I shoot on Sony cinema cameras and edit it myself.
VideoSpeaking. Three talks on the Double Jaw Method and on how teams communicate. See the talks
03 / My method
The Double Jaw Method™
I created it and use it to plan every campaign, for any kind of business. I named it after my own double jaw surgery, where both jaws had to move together. Put simply, I think it through, and then I execute. It's also the book I'm writing. About the book
Top jaw
Thinking
Research and plan first: who you serve, what they search for, what they'd choose instead and what they need to hear first.
Bottom jaw
Action
The moving part: the ads, the creative, your website and the follow-up. You need both. How it works
04 / Why me
Why people hire me.
I started marketing my own clothing line, Voyce Clothing, as a high school freshman. I sold shirts out of a suitcase, sponsored local riders and put every dollar back into the brand, so I learned early what it feels like to spend your own money on marketing and need it to work.
That instinct carried through twenty years of work for other people, from an 18-store surf shop chain and a custom Vans shoe collaboration to national commercial shoots and more than 500 freelance projects. I saw which campaigns paid off and which only looked good in a report, and today I bring that range to law firms, medical and dental practices and technology companies.
When you hire me, you work with me. I plan the campaign, shoot it, design it and report on it, and I bring in trusted agency partners when a project needs more hands. I own my cameras and lighting, and a real person checks every piece before you see it.
Hosting The Florida Bar Business Law Section CLE series on lawyer advertising compliance.
When you're ready to focus on your marketing, that's where I come in. My story
05 / Pricing
Prices up front.
Starting prices are posted. Your exact price is in writing before any work starts, and ad spend is never part of my fee.
06 / In their words
From people I've worked with.
Unpaid reviews from Google, LinkedIn and Facebook, quoted as written and trimmed only where you see an ellipsis. Each is one person's experience.
"Blake built trust in his knowledge right away on our first phone call and we scheduled a Facebook Ads Manager consulting session 2 days later."
Chase GregoryLinkedIn recommendation, 2018. Consulting client
"Blake approaches every project with a creative and fresh perspective and goes the extra mile to ensure that he exceeds client’s expectations every time. ..."
James SheffFacebook review
"Incredibly easy company to work with. Always very responsive and thorough from start to finish on every project. ..."
Andrew FausnightGoogle review, 2021
More than 500 projects since 2006, across legal, dental and medical, technology, retail, action sports, fashion and events. Read more reviews from Google, LinkedIn and Facebook or see them on Facebook.
Questions
Common questions.
If yours isn't here, ask on the call.
What does it cost?
Projects start at $350, like a photo edit, a short video edit or a small design. Monthly programs start at $1,500 a month, and most run $1,500 to $5,000 a month. Larger programs run $10,000 to $15,000, and some have run up to $25,000 a month. Consulting is $150 an hour or $1,500 for 10 hours. Your exact price is in writing before any work starts. See the pricing page.
Who will I actually work with?
Me. I plan the campaigns, design the work and shoot and edit the video myself. Larger programs that combine graphics, video, consulting and team training sometimes bring in trusted collaborators. The proposal names who and why, and I still lead the account.
Do you use AI?
Yes, to get through concepts and early drafts faster. Once we agree on the vision, the script or the story, I make the final myself and review everything before it goes out.
Can you guarantee results?
No. No one can. Results depend on your market, budget, sales process and many things outside anyone's control. What I commit to is the work, the timeline and a clear report.
What's the difference between you, Hickey Media and Double Jaw Marketing?
Same person, same standards. Blake Hickey is me: projects, roles and speaking. Hickey Media is my company for technology companies, law firms and growing businesses. Double Jaw Marketing is for dental, orthodontic and oral surgery practices. All three are brands of Hickey Media LLC.
Book a call
Let's talk for 15 minutes.
Pick a time on the calendar. Tell me what you need and I'll tell you if I'm the right fit. If you'd rather write, email [email protected].
By phone or Zoom. You get a confirmation by email. Booking details are handled as described in the privacy policy.
