Walmart "Receipt Challenge"VIMBY · 2013
Long-term contract
Effie Award-winning campaign
I contributed as digital imaging technician and second camera, through VIMBY.
Blake Hickey · Jupiter, Florida · Since 2006
Marketing director.Graphic design and video production.
I run marketing for an IT and cybersecurity company and host and produce The Florida Bar Business Law Section's CLE series on lawyer advertising compliance. I plan the campaigns and make the creative myself.
Or call (561) 935-3389. Answered right away by Blake's AI assistant.
Blake HickeyMarketing · Design · Video
Walmart "Receipt Challenge," 2013Contributed to the Effie Award-winning campaign as digital imaging technician and second camera
The Florida Bar CLE seriesHost and producer. Approved CLE speaker for The Florida Bar.
Marketing Director, MicrotechIT and cybersecurity, since February 2023
01 / Selected work
A few things I've made.
Each one is labeled with where I did it and what my role was. Videos play from YouTube when you press play.
▶Premium Digital · 2019 to 2023
1,000+ leads at an $8.50 average cost
Ads, website, print and video for a luxury smart home company. It earned the Samsung 5-Star Platinum Dealer Award in 2020 while I ran its marketing.
The Florida Bar CLE seriesBusiness Law Section · Today
Host and producer
Lawyer advertising compliance
I host and produce the Business Law Section's continuing legal education series.
▶BC Surf and Sport · In-house
Product video and the weekly email
Product and event video, photography, a website redesign and the weekly email.
▶Saved By The Dress · Contract
Seasonal campaigns for a fashion shop
Home and product pages, email and SMS, and seasonal video and social campaigns.
The Boarder LineSouthwest Michigan · Since 2006
First job, client today
Where I started, and still work
My first job, in 2006, at a wakeboard shop and camp. Today it's a client. I mentor their young in-house team on the website and marketing. Every year we team up on community events with contests, graphics and shirts.
02 / What I do
Marketing, design and video.
Single image ads, graphics, illustrations, infographics and video, planned around one goal and made by the same person.
i.
Marketing
Google and Meta ads, email and your website, with tracking so you can see where each lead came from.
Marketingii.
Graphic design
Single image ads, graphics, illustrations, infographics and print, made to look like your brand.
Designiii.
Video production
Brand films, explainers, social clips and ads. I shoot on Sony cinema cameras and edit it myself.
VideoSpeaking. Three talks on the Double Jaw Method and on how teams communicate. See the talks
03 / My method
The Double Jaw Method™
It's how I plan every campaign, and the book I'm writing. About the book
Top jaw
Awareness
The thinking, and it stays put: who you serve, what they search for and what they need to hear first.
Bottom jaw
Action
The moving part: the ads, the creative, your website and the follow-up. You need both.
04 / How I work
Human, then AI, then human again.
I use AI tools to get through concepts and early drafts faster, for video, graphics and decks. I don't hand you AI slop.
- 01HumanWe agree on the goal, the audience and the story.
- 02AI to speed it upConcepts and drafts come together faster, so you see options sooner.
- 03Human againOnce we agree on the script or the vision, I make the final and check every piece.
05 / Pricing
Prices up front.
Starting prices are posted. Your exact price is in writing before any work starts, and ad spend is never part of my fee.
Monthly programs start at $1,500 a month. Most run $1,500 to $5,000 a month, larger programs $10,000 to $15,000, and some have run up to $25,000. Month to month, or a 6, 12 or 36 month term that locks in your monthly price for the term.
06 / In their words
From people I've worked with.
Unpaid recommendations from my LinkedIn profile, quoted as written. Each is one person's experience.
"Blake built trust in his knowledge right away on our first phone call and we scheduled a Facebook Ads Manager consulting session 2 days later."
Chase GregoryConsulting client
"Working with Blake, I found him to be super knowledgeable in all areas of his craft. Great marketing strategies, strong visual style, and videography to name a few."
Ryan H.Worked with Blake at Billabong and BC Surf and Sport
"Blake is a quiet, confident professional, who understands the importance of performing his role to the best of his ability, but also contributing as a team member towards the big picture."
Kathryn GriegeProducer and project manager, Walmart commercials. Managed Blake directly
Questions
Common questions.
If yours isn't here, ask on the call.
What does it cost?
Projects start at $350, like a photo edit, a short video edit or a small design. Monthly programs start at $1,500 a month, and most run $1,500 to $5,000 a month. Larger programs run $10,000 to $15,000, and some have run up to $25,000 a month. Consulting is $150 an hour or $1,500 for 10 hours. Your exact price is in writing before any work starts. See the pricing page.
Who will I actually work with?
Me. I plan the campaigns, design the work and shoot and edit the video myself. Larger programs that combine graphics, video, consulting and team training sometimes bring in trusted collaborators. The proposal names who and why, and I still lead the account.
Do you use AI?
Yes, to get through concepts and early drafts faster. Once we agree on the vision, the script or the story, I make the final myself and review everything before it goes out.
Can you guarantee results?
No. No one can. Results depend on your market, budget, sales process and many things outside anyone's control. What I commit to is the work, the timeline and a clear report.
What's the difference between you, Hickey Media and Double Jaw Marketing?
Same person, same standards. Blake Hickey is me: projects, roles and speaking. Hickey Media is my company for technology companies, law firms and growing businesses. Double Jaw Marketing is for dental, orthodontic and oral surgery practices. All three are brands of Hickey Media LLC.
Book a call
Let's talk for 15 minutes.
Pick a time on the calendar. Tell me what you need and I'll tell you if I'm the right fit. If you'd rather write, email [email protected].
By phone or Zoom. You get a confirmation by email. Booking details are handled as described in the privacy policy.
