Blake Hickey · Since 2006 · Jupiter, Florida
Marketing director. Video producer. Designer.
I run marketing for an IT and cybersecurity company, host and produce The Florida Bar Business Law Section's series on lawyer advertising compliance, and have spent twenty years planning campaigns, shooting video and designing ads for companies in technology, legal, healthcare and action sports. Hire me for a project, a monthly program, a director role or a talk.
The call is free and there's no pitch.
Blake HickeyMarketing · Video · Design
Where I've worked and who has hired me
Employers, clients and freelance work, 2006 to today. Which was which is spelled out on the About page.
01 / The work
Planned, shot and edited by me.
A few of the videos, labeled by where I made each one. They load from YouTube when you press play. The stills are from my own shoots and sessions.
▶Smart home tech on a yacht
Premium Digital, in-house
▶Ritz-Carlton smart home project
Premium Digital, in-house
▶Get Summer Ready
Saved By The Dress, client
▶Vans x BC Surf Chukka Low
BC Surf and Sport, in-house
02 / Why one person
Three vendors, three invoices, and nobody who owns the result.
Most companies hire a strategist, a videographer and a designer, then spend their week re-explaining the business to each one and refereeing between them. The ad says one thing, the video says another, the landing page was built by someone who never saw either. With me, it's one brief, one conversation and one person accountable for how it all works together.
Marketing
Google and Meta ads, search, email and landing pages that bring in leads, with tracking so you can see where each one came from.
Marketing servicesVideo
Brand films, explainers, social clips and ads, from the plan to the final edit. I shoot on Sony cinema cameras and edit in house.
Video servicesDesign
Ads, social graphics, print pieces and landing pages that look like your brand and nobody else's.
Design servicesConsulting. A senior second set of eyes on the marketing you're running now: what's working, what isn't and what to fix first. $1,500 for 10 hours. Learn more
A note on AI. I use tools like Claude and ChatGPT to work faster. I review everything myself before it goes out.
03 / Track record
Twenty years of the work, in four numbers.
From a wakeboard shop in Michigan in 2006 to cybersecurity, luxury home technology and legal today. These figures come from specific past roles, and I'll show you where each one came from.
Figures come from specific past roles. Past results don't promise future ones.
05 / In their words
From people I've worked with.
Unpaid recommendations from my LinkedIn profile, quoted as written and labeled with how each person knows me. Each is one person's experience.
"Blake built trust in his knowledge right away on our first phone call and we scheduled a Facebook Ads Manager consulting session 2 days later."
Chase GregoryConsulting client
"Working with Blake, I found him to be super knowledgeable in all areas of his craft. Great marketing strategies, strong visual style, and videography to name a few."
Ryan H.Worked with Blake at Billabong and BC Surf and Sport
"Blake is a quiet, confident professional, who understands the importance of performing his role to the best of his ability, but also contributing as a team member towards the big picture."
Kathryn GriegeProducer and project manager, Walmart commercials. Managed Blake directly
"We were generating leads like nothing I have seen in my decade-long work. One of the qualities that I admire most about Blake was his exceptional project management skills."
Dennis ClementeContent designer. Reported to Blake
"Blake has been great with google ads accounts. He has great in -depth knowledge only few would have. He know all the ins and out of different bidding strategies, how to allocate the budget and how to make the ads perform to its full potential."
Ashutosh PunjWorked with Blake at a different company
"Blake is a very talented filmmaker who handled an extremely delicate project for my husband and I, our wedding. His shots were so elegant and creative."
Lindsay McGlynnVideo client
06 / Working together
Clear steps. Prices up front.
You'll know what you're getting, when, and what it costs before any work starts. No retainer, no long contract, and nothing goes live until you approve it.
A 15-minute call
Free. Tell me what you need and I'll tell you if I'm the right fit. If I'm not, I'll point you to someone who is.
A written proposal
Deliverables, timeline and cost, in writing, before you commit. The price you see here is the price you get, adjusted only for the scope we agree on.
Drafts, then delivery
You see drafts early. Nothing goes live until you approve it. Final files at completion, plus 30 days to fix anything that isn't right.
- A single graphic, a set of banners or a short video edit
- Social ad creative
- Landing page design
- One consulting call
- Google and Meta ads, managed
- Email campaigns and follow-up
- Landing page improvements
- A monthly report you can read
- Fractional or in-house
- Strategy, content and execution
- Team and vendor management
- Monthly reporting to ownership
Consulting is $1,500 for 10 hours, with templates and resources you keep. No retainer required. Not included: ad spend (paid directly to Google, Meta and other platforms), multi-day shoots, travel, talent, licensed music or stock, printing and third-party subscriptions.
07 / Speaking
Talks and workshops.
I host and produce The Florida Bar Business Law Section's continuing legal education series on lawyer advertising compliance. I also speak to associations, study clubs and professional groups, in Florida or over Zoom.
Marketing inside the rules
How advertising rules apply to regulated businesses, and what commonly gets an ad flagged.
More of the right clients
Lead generation that filters for the people worth your calendar.
Found, then booked
Why getting found and getting booked only work together.
08 / Free
Useful before you hire anyone.
Tools and guides I built for the questions I get asked most. No login, no ad account access.
Weekly marketing tips
One short, practical tip a week on Google and Meta ads, lead follow-up or video. Two minutes to read. Unsubscribe any time.
Sign upAd account shut down?
A free guide for Google Ads and one for Facebook and Instagram: what the notice usually means, what to fix first and how to appeal without making it worse.
Get the guidesWebsite checkup
A live Google PageSpeed test of your homepage on a phone, plus a scan for the tracking tags your ads depend on. Results in about 30 seconds.
Run it on hickeymedia.comBefore You Hire an Agency
Ten questions to ask any marketing agency before you sign, and what a good answer sounds like. One page.
Get the guide09 / My companies
Need a team on it instead?
Same person, same standards, each built for one kind of client. Both are brands of Hickey Media LLC.
Hickey Media
Marketing for technology companies, law firms and growing businesses. Start with the free Buyer Test: I secret-shop your company like a real buyer and send you a short written report.
hickeymedia.comDouble Jaw Marketing
New-patient marketing for dental, orthodontic and oral surgery practices, started after my own double jaw surgery.
doublejawmarketing.comQuestions
Straight answers.
If yours isn't here, ask on the call.
Who will I actually work with?
Me. I plan the campaigns, shoot and edit the video and design the work myself. For larger monthly programs, Hickey Media, my company, handles it as a team and I lead the account.
What does it cost?
One-off projects start at $350. Monthly programs start at $1,500 a month, month to month. Consulting is $1,500 for 10 hours. Director roles are scoped on a call. Your exact price is in writing before any work starts. See the pricing page.
Can you guarantee results?
No. Nobody honest can. Results depend on your market, budget, sales process and many things outside anyone's control. What I commit to is the work, the timeline and an honest report.
You're also a marketing director. How does that work?
I've been marketing director at Microtech IT and Cybersecurity Services since 2023, alongside my own companies. On the call we'll talk through what you need and I'll tell you whether I have the room for it and when.
Where are you based?
Jupiter, Florida. I work with companies across the US by phone and Zoom, and shoot video across South Florida.
What's the difference between you, Hickey Media and Double Jaw Marketing?
Same person, same standards. Blake Hickey is me: projects, roles and speaking. Hickey Media is my company for technology companies, law firms and growing businesses. Double Jaw Marketing is for dental, orthodontic and oral surgery practices. All three are brands of Hickey Media LLC.
10 / Book a call
Fifteen minutes. No charge.
Pick a time below. Tell me what you need and I'll tell you if I'm the right fit. No pitch. If you'd rather write, email [email protected].
By phone or Zoom. You get a confirmation by email and text.