The plan
Who you sell to and where the budget goes, written down.
Blake Hickey · Jupiter, Florida
Marketing that brings in the right leads. Twenty years of it, from a Michigan wakeboard shop to a cybersecurity company.
I'm Blake Hickey, a marketing director based in Jupiter, Florida, and I've worked in marketing since 2006. I plan the strategy and make the work myself: Google and Meta ads, lead follow-up, graphic design and video. I take full-time roles, fractional director work and projects through my company, Hickey Media LLC.
What I'd own
What I'd take off your plate.
The leads
Google and Meta ads, events and email, tracked to your CRM so you see what each lead cost.
The look
Automated nurture, plus graphic design and video direction that builds trust.
Selected work
Where I've done it.
Past and current rolesLead generation for a cybersecurity company
Search, Meta, events, email and the CRM, run as one marketing function.
Past workMarketing for a luxury smart home company
Managed the marketing team and took the brand upmarket.
Past workContent for a surf and skate chain
YouTube videos, a custom Vans shoe collaboration and a site redesign.
SpeakingLawyer advertising compliance CLE
I host and produce the Business Law Section's series.
The path
Range, built one role at a time.
- 2006The Boarder Line, Southwest Michigan
- 2009BC Surf & Sport and Billabong
- 2012VIMBY, video production
- 2015LogoUp and R.J. Roberts
- 2018Saved By The Dress
- 2019Premium Digital, smart home
- 2023A managed IT company, marketing director
Start year of each role. Freelance work ran alongside every one.
Ways to work together
Full-time, fractional or a project.
Marketing director
I own the plan, the budget, the team and the report.
Fractional director
The same job, a set number of hours a month.
A project or a talk
A launch, a campaign, a team training or a speaking date.
See pricing · How working with me goes · The Double Jaw Method · Want an agency to run it instead? That's my company, Hickey Media. Dental practices: Double Jaw Marketing · Contact
How I think
Start with what people hear first.
I grew up running sound and lighting in my family's business. The first thing people hear decides whether they stay.
Play the trailerTrailer for The Florida Bar Business Law Section CLE series I host. Full episodes are in the Bar's CLE portal.
In their words
From people I've worked with.
"We were generating leads like nothing I have seen in my decade-long work. ..."
"Blake is a great collaborator, especially with marketing, and overall communication. ..."
"His leadership and organizational abilities were directly responsible for the company's success. ..."
LinkedIn recommendations, quoted as written. Each is one person's experience.
Questions
Questions I get asked.
What kind of work do you take on?
Full-time marketing leadership, where I own the plan, the pipeline and the report, plus fractional and project work through my company, Hickey Media. Today I'm Marketing Director at Microtech IT & Cybersecurity Services, working remotely from Jupiter, Florida.
What do you commit to?
The work, the timeline and a clear report on what's working and what I'd change next. Every engagement starts with a 15-minute call, and you get your price in writing before anything begins.
Do you use AI?
Yes, for research and first drafts, so the team moves faster. I review everything before it goes out, and I keep client and patient data out of tools that train on it.
What's the difference between you, Hickey Media and Double Jaw Marketing?
Same person, same standards. Blake Hickey is me: roles, projects and speaking. Hickey Media is my company that advises and runs marketing for technology companies, law firms and professional services. Double Jaw Marketing does the same for dental, orthodontic and oral surgery practices. All three are brands of Hickey Media LLC.
Book a call
Let's talk for 15 minutes.
Tell me about the team and the goal, and I'll tell you if I'm the right fit. By phone or Zoom.
By phone or Zoom. You get a confirmation by email. Booking details are handled as described in the privacy policy.
