Blake Hickey · Marketing director · Remote from Jupiter, Florida
I lead marketing teams and make the work myself. In marketing since 2006, from a Michigan lake-town shop to retail chains, luxury home technology, apparel and law.
I'm Blake Hickey, a marketing director. I've been the designer reporting to the marketing director and the director leading the team, so I know what each seat needs. I plan the strategy, run Google and Meta ads, and make the design and video myself. I work remotely from Jupiter, Florida, where I have my full setup, and I also consult and speak.
Start here
Find what you came for.
What I'd own
What I'd own on your team.
The plan
Who you sell to and where the budget goes, written down.
The leads
Google and Meta ads, events and email, tracked to your CRM so you see what each lead cost.
The look
Automated nurture, plus graphic design and video direction that builds trust.
Selected work
Where I've done it.
Past roleMarketing for a custom apparel company
Led the marketing team for two sister brands and relaunched the website for Cyber Week.
Past workMarketing for a luxury smart home company
Managed the marketing team and took the brand upmarket.
Past workContent for a surf and skate chain
YouTube videos, a custom Vans shoe collaboration and a site redesign.
SpeakingLawyer advertising compliance CLE
I've taught and helped produce CLE with The Florida Bar Business Law Section.
The path
Range, built one role at a time.
- 2006The Boarder Line, Southwest Michigan
- 2009BC Surf & Sport and Billabong
- 2012VIMBY, video production
- 2015LogoUp and R.J. Roberts
- 2018Saved By The Dress
- 2019Premium Digital, smart home
- 2023Microtech IT & Cybersecurity Services, marketing director
Start year of each role.
Work with me
Ways to work together.
How I think
Start with what people hear first.
I grew up running sound and lighting in my family's business. The first thing people hear decides whether they stay.
Play the trailerTrailer for Navigating Lawyer Advertising Compliance, a CLE program I helped produce and moderated with The Florida Bar Business Law Section.
Questions
Questions I get asked.
What do you own on a marketing team?
The plan, the budget, the pipeline and the report, and I still make the design and video myself, so the work moves fast and looks like one brand. I work remotely from Jupiter, Florida, where I have my full setup.
What do you commit to?
The work, the timeline and a clear report on what's working and what I'd change next. Every engagement starts with a 15-minute call, and you get your price in writing before anything begins.
Do you use AI?
Yes, for research and first drafts, so the team moves faster. I review everything before it goes out, and I keep client and patient data out of tools that train on it.
How do you work with a team that's already in place?
I start by listening and walking the process the way a customer would, then fix what's slowing the team down before adding anything new. I've trained new staff since my first job, and I'd rather your team can run it without me.
Talk with me
Let's talk for 15 minutes.
Tell me about the project, the team or the event, and I'll tell you right away if I'm the right fit. By phone or Zoom.
By phone or Zoom. You get a confirmation by email. Booking details are handled as described in the privacy policy.
