Marketing director · consultant · speaker
Marketing, video and design, built to the rules.
I'm Blake Hickey. I run Hickey Media from Jupiter, Florida. I plan paid media, SEO and email, and I shoot the video and design the creative myself, so you work with one person from start to finish.
About
In marketing since 2006.
I've worked in legal, cybersecurity, healthcare, technology, action sports and e-commerce, as a designer, video editor, marketing manager and director. I host and produce The Florida Bar Business Law Section's CLE series on lawyer advertising compliance, and I'm a member of the National Association of Advertising Compliance, so work for regulated businesses starts with the rules.
$5M+ in ad spend directed, and $50M+ in sales proposals generated, across past roles
Cybersecurity paid search above the sector benchmark on cost per lead and lead volume (The Marketing Team, 2024)
Contributed to the Effie Award-winning Walmart Receipt Challenge campaign (2013)
2020 Samsung 5-Star Platinum Direct Dealer Award, earned as marketing manager at Premium Digital
Clients I've worked with have made the Inc. 500 and Inc. 5000 lists
Services
What I do
Marketing
Paid media, SEO, email and conversion work to bring in leads, with tracking so you can see where each one came from. I use AI tools such as Claude and ChatGPT to move faster, and I review everything that goes out.
Video production
Video for websites, social and ads, from planning through the final edit, shot on Sony cinema cameras.
Graphic design
Ads, social graphics, print pieces and landing pages that match your brand.
Consulting
A second set of eyes on your marketing: what's working, what isn't, and what to do first.
How it works
Three steps
A 15-minute call
No charge. We talk about what you need. If it's a fit, you get a written proposal with deliverables, timeline and cost.
Drafts together
You see drafts early and we shape the work together. Revisions are planned in.
Delivery and 30-day check
Final files at completion, plus a 30-day window after each project to fix anything that isn't right.
Speaking
Talks and workshops
Practical sessions on marketing and advertising compliance, based on the material I teach attorneys in The Florida Bar CLE series.
Marketing Inside the Rules
Advertising compliance for regulated industries: what gets firms flagged, and how to advertise within the rules.
More of the Right Cases
Lead generation that filters for the clients worth your calendar.
The Connected Practice
Getting found and getting booked, and why each needs the other.
Keynote, workshop or webinar, for associations, study clubs, CE events and professional groups.
Pricing
Starting prices
One-time project
- Video production and editing
- Graphic design
- Social ad creation
- Landing page design
Month-to-month
- SEO and paid media management
- Email campaigns
- Conversion rate optimization
- Full-funnel strategy
Full-time role
- Marketing director role, in-house or fractional
- Strategy, content and execution
- Project management
Final pricing depends on scope. Not included: ad spend (paid directly to the platforms), multi-day shoots, travel, talent, licensed music or stock, printing, and third-party subscriptions.
Recommendations
From people I've worked with
"Blake is a quiet, confident professional, who understands the importance of performing his role to the best of his ability, but also contributing as a team member towards the big picture."
Kathryn Griege, Producer and Project Manager, Walmart commercials
"Working with Blake, I found him to be super knowledgeable in all areas of his craft. Great marketing strategies, strong visual style, and videography to name a few."
Ryan H., Store Manager, Billabong
"When I need shop logo redesigns, social media campaigns, video advertisements or even advice on targeting different markets, Blake Hickey is my first and last call."
Bill B., CEO, The Boarder Line (a current Hickey Media client)
Unpaid LinkedIn recommendations.
My companies
Hickey Media
My agency, for law firms, IT and cybersecurity providers, and technology companies. hickeymedia.com
Double Jaw Marketing
Lead generation for dental, orthodontic and oral surgery practices, started after my own double jaw surgery. doublejawmarketing.com
Book a call
Pick a time that works
A 15-minute call at no charge, about a project, a role or an event. If you'd rather write, email [email protected] or use the chat in the corner.