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Speaking

Three talks on marketing and the teams behind it.

I speak to IT and cybersecurity teams, business peer groups, marketing agencies and lawyers, and I host and produce The Florida Bar Business Law Section's CLE series on lawyer advertising compliance. Each talk runs 15 or 50 minutes, with time for Q&A.

Book Blake to speak See the talks

Or call (561) 935-3389. Answered right away by my AI assistant.

Blake Hickey seated at his desk, hands folded

Blake HickeyIn marketing since 2006

Where I speak

The Florida Bar, Business Law SectionHost and producer, CLE series on lawyer advertising compliance

The new advertising rules CLEWith the President of The Florida Bar and its ethics department as the new rules were announced. Shared online with almost 200,000 Florida lawyers, by my count

Approved CLE speaker for The Florida BarApproved by The Florida Bar

IT and cybersecurity teamsThe Double Jaw Method for the teams behind managed IT and security

Business peer groupsTalks for peer groups I belong to, including Growth Minded

Marketing agencies and companiesTalks and mentoring for agency teams and in-house marketing staff

CLE and CPE presentationsI help write and produce presentations and decks for other presenters

Podcasts for parentsGuest conversations answering parents' questions about orthodontics

01 / The talks

Pick the one your audience needs.

Every talk is adjusted for the room, from a staff meeting to a conference stage.

The Double Jaw Method™

Get found by the right people, then give them a clear next step.

My marketing method, and the book I'm writing. The top jaw is the thinking. The bottom jaw is the action. You need both.

Your audience leaves with

A clear picture of who they serve and what those people need to hear first
How the ad, their website and the follow-up work as one path
The first fix to make in their own marketing

For business owners, firm and practice teams, marketing teams and associations.

The Double Jaw Mindset

How a team starts the day shapes how it talks all day.

Team communication, from what I've learned working in agencies, for agencies and with agencies. I'm not perfect at this either.

Your audience leaves with

Why the way a leader starts the day sets the tone for the team
One place for communication, so it's never "I texted you" vs. "you should have emailed me"
Clear handoffs that end "it's waiting on that" and "that's not my department"

For leadership teams, office managers, staff meetings and company retreats.

Method and Mindset

The marketing and the team behind it, in one talk.

A mix of both: the Double Jaw Method for getting found and booked, and the team habits that make it stick.

Your audience leaves with

The Double Jaw Method in short
How team communication shows up in what customers see
One marketing fix and one team habit to start right away

For conferences, association meetings and company events that want both.

15 or 50 minutes, with Q&A. In person or over Zoom.

02 / See me speak

Watch the CLE series.

From the CLE series I host for The Florida Bar Business Law Section. Start with the 2-minute trailer, or watch the full first episode. Videos load from YouTube only when you press play.

CLE series trailer: Navigating Lawyer Advertising Compliance — Trailer, 2 minutes

Full episode: Foundations of Legal Advertising, hosted by Blake Hickey. 1 hour, 17 minutes

03 / Booking Blake

How booking works.

Have the date, the audience and the format handy for the first call.

01Intro call15 minutes with the organizer: the date, the audience and what you want them to leave with.
02Pick the talkOne of the three, at 15 or 50 minutes, with Q&A.
03AV and run of showMic, screen and slides, the timing and who introduces me.
04Speaker sheetA one-page sheet with my bio, headshot and talk description for your program.

Fee

Quoted per event

Based on the talk, the date and the travel. You get it in writing before anything is booked.

Travel

Outside South Florida

For events outside South Florida, travel and lodging are worked out with the event in the quote.

04 / Speaker sheet

The one-page version.

For your program or your planning committee. Print it or save it as a PDF.

Speaker

Blake Hickey

Blake Hickey has worked in marketing since 2006. He is Marketing Director at Microtech IT and Cybersecurity Services, hosts and produces The Florida Bar Business Law Section's CLE series on lawyer advertising compliance, and is an approved CLE speaker for The Florida Bar. He is the author of an upcoming book on the Double Jaw Method. He speaks to IT and cybersecurity teams, peer groups and marketing agencies, and lives in Jupiter, Florida.

15 or 50 minutes, with Q&A. In person or over Zoom. [email protected] · (561) 935-3389 · blakehickey.com/speaking

Questions

Common questions.

If yours isn't here, ask on the call.

How long are the talks?

15 or 50 minutes, each with time for Q&A. In person or over Zoom.

What does it cost?

Fees are quoted per event, based on the talk, the date and the travel. For events outside South Florida, travel and lodging are worked out with the event in the quote.

Can my audience get CLE or CE credit?

Credit depends on your event and the accrediting body. I'm an approved CLE speaker for The Florida Bar. For other kinds of credit, ask on the call and we'll check what your program needs.

Is the CLE series available to watch?

Yes. The trailer and the full first episode are above, and both are public on YouTube.

Speaking inquiry

Tell me about the event.

Pick a time on the calendar. Have the date, the audience and the format handy, and we'll find the talk that fits. If you'd rather write, email [email protected].

By phone or Zoom. You get a confirmation by email. Booking details are handled as described in the privacy policy.