Saved by the Dress

The Request

Saved by the Dress engaged me to enhance their e-commerce experience and expand their customer base. My role involved redesigning their home and product pages, managing seasonal marketing campaigns, and creating targeted strategies for their sister companies across social media platforms like Facebook, Instagram, YouTube, and Pinterest.

The Challenge

The project required in-depth competitor analysis of leading e-commerce platforms in the women's apparel industry. The goal was to identify which design and content elements best engage customers and optimize sales. Additionally, the sister companies targeted distinct markets, necessitating separate research and tailored strategies for each. Final design tweaks were made collaboratively with the team to ensure a seamless launch.

My Approach

Working closely with the business owner and an international web development team, I:
‍Redesigned the Website: Focused on customer-centric design informed by data on top-performing seasons and product categories.
‍Automated Communication: Implemented email and SMS systems to deliver personalized responses, improving customer engagement.
‍Leveraged Affiliate Marketing: Partnered with Rakuten to connect with influencers and drive traffic.Content Creation: Produced engaging content for high-performing products, tailored to resonate with target demographics.

The Result

Increased Customer Retention: Winback campaigns and automated email funnels boosted repeat purchases and customer lifetime value.
‍Expanded Customer Base: Social media retargeting and influencer collaborations brought significant traffic and new customers.
‍Industry Recognition: Saved by the Dress earned Inc. 500 recognition in 2018 and 2019, highlighting sustained growth and innovative strategies.
‍Daily Optimization: The marketing team continues to refine strategies, ensuring the brand stays ahead in a competitive market.