LogoUp

The Request

LogoUp needed a fresh approach to increase sales and enhance their customer experience. I was brought on to help redesign their website, refresh their branding, and collaborate with their in-house developer and marketing team to create compelling content and streamline processes.

The Challenge

Balancing the needs of two distinct customer groups—budget-conscious buyers and luxury-focused shoppers—was no small feat. By crafting a strategy that appealed to both, we turned a potential obstacle into an opportunity, boosting engagement across the board.

My Approach

To deliver the best results, I took a data-driven approach:
‍Competitor Analysis: Studied competitors to identify market gaps and opportunities.
‍Website Redesign: Focused on creating a seamless, user-friendly experience tailored to LogoUp’s diverse audience.
‍Automation: Implemented email and SMS systems to provide fast, personalized communication with customers.
‍Social Media Strategy: Streamlined content scheduling 45 days in advance, freeing up time for innovation and strategic planning.

The Results

The revamped website launched just in time for Cyber Week, generating an impressive $8 million in revenue. Improved social media workflows and a refreshed digital presence allowed the team to focus on growth while delivering a better experience to customers.