FK Irons

The Request

FK Irons partnered with me to manage social media marketing for their four sister companies. My responsibilities included:
‍Content Creation: Producing engaging video content to promote their latest products and highlight renowned tattoo artists.
‍Campaign Management: Coordinating targeted social media and Google campaigns to increase product visibility and engagement.
‍Website Enhancements: Collaborating with their in-house web developer to optimize their site for ongoing and future campaigns.

The Challenge

The primary challenge was managing marketing efforts across four distinct brands while ensuring consistency and relevance for each audience. Tasks included:
Updating website elements for new product launches.
Planning and executing campaigns that aligned with the unique voice of each brand.
Traveling with their marketing team across the U.S. to capture authentic, location-based content for promotions.

My Approach

To deliver impactful results, I developed a multi-faceted strategy:
‍Brand Segmentation: Created distinct social media accounts and websites for each brand, streamlining inventory management and targeting campaigns to specific audiences.
‍Comprehensive Content Production: Partnered with the marketing team to shoot videos, capture images, and craft messaging that resonated with each brand’s identity.
‍Integrated Marketing Channels: Seamlessly aligned Facebook, Instagram, YouTube, and Google Ads with the brands’ e-commerce platforms to maximize reach and sales opportunities.
‍Consistent Social Engagement: Ensured daily engagement by scheduling over four posts per day per brand to maintain top-of-mind awareness among audiences.

The Result

Increased Engagement: Enhanced audience connections through frequent, high-quality social media posts and campaigns.
‍Boosted Sales: Effective use of paid marketing channels drove traffic and sales on their e-commerce platforms.
‍Streamlined Operations: Brand-specific accounts and targeted campaigns improved overall campaign efficiency and effectiveness.
‍Stronger Audience Loyalty: Compelling content and timely promotions kept their audience engaged and returning for new products.