BC Surf & Sport

The Request

The collaboration began during my time as a retail associate and evolved into a significant role in their marketing team. My responsibilities included:
Redesigning their website to enhance user experience and streamline online checkouts.
Updating branding to align with customer expectations in the competitive action sports market.
Producing graphic and video content to promote new products and events.
Managing drop-shipping logistics to address product demand efficiently.

The Challenge

BC Surf & Sport needed to align its digital strategy with top competitors in the action sports industry. Challenges included:
Conducting a competitor analysis to identify key features for their e-commerce site.
Utilizing YouTube and Google Analytics data to create engaging content for ideal customers.
Implementing a targeted weekly email strategy to announce new products and share YouTube videos.

My Approach

As part of their team, I actively pitched creative campaigns and private-label product ideas until approval was granted. Once promoted to the marketing department, I worked alongside the team to execute these projects. Key initiatives included:
‍Strategic Campaign Planning: Developed data-driven marketing strategies to target and convert customers online.
‍Content Creation: Produced high-quality visuals, videos, and marketing materials to enhance brand presence.
‍Collaborative Execution: Partnered with the marketing team to optimize online and in-store experiences, ensuring consistency across channels.

The Result

The marketing strategies delivered measurable success:
‍Expanded Reach: Leveraged YouTube to attract new customers nationwide.
‍Improved Retargeting: Used Email, Facebook, and Instagram to re-engage site visitors and convert them into buyers.
‍Optimized Operations: Enhanced drop-shipping processes and private-label campaigns to meet customer demands.