BC Surf & Sport
The request
What started as a retail sales position turned into a website re-design and branding update with the in-house marketing team. They were responsible for creating graphic and video content to promote new products and events, as well as managing the drop shipping of any products they sold out of or did not carry in-house.
The challenge
They faced the challenge of conducting a competitor analysis of the top e-commerce sites in the action sports industry to review what elements they needed to provide customers with the information necessary to complete online checkouts. Utilizing YouTube and Google Analytics data, they laser-focused on the types of content that brought in ideal customers. Additionally, they implemented a weekly email strategy to notify their mailing list of new products and available YouTube videos.
My approach
As part of their team, I pitched campaign ideas and new private label product inventions to my managers persistently until gaining approval. This dedication led to a promotion in the marketing department, granting me the ability to execute these projects alongside the team.
The result
Leveraging YouTube to attract new customers nationwide and utilizing Email, Facebook, and Instagram to retarget site viewers and convert them into customers, they achieved remarkable results through their strategic marketing efforts.
Services accomplished
Marketing, Video Production, Graphic Design, Web Development, Photography, Sales, Drop Shipping, Private Labeling
"I worked with Blake back when I worked at Billabong Deerfield & for a stint at BC Surf in Ft Lauderdale in the Marketing office. Blake helped launch the Deerfield location with store photography & videography to help launch our social media, and also set us up on Google Business with great success, from which I was successfully able to build a following afterward.
Working with Blake at BC, I found him to be super knowledgeable in all areas of his craft. Great marketing strategies, strong visual style, and videography to name a few. I ended up learning a lot from working beside him, and would recommend him for anywhere an expert is needed on visual media (social, videography, design), or for marketing strategy. He is always working on building his skills and mastering his craft. I look forward to the next time I get to collaborate with him as well!"
More projects
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"After working with Blake for years I realized how studious he was to his craft. Any opportunity he had, he took the time to better himself with what he loved. The amount of sketches I saw that turned into beautiful graphic designs are enumerate. I have never been talented in the realm of production, editing or graphic designing, but with Blake he was able to show me the basic steps in order to get the job done. At any given moment Blake was willing, and able, to help me out with design questions. Being that I was managing our receiving department, there were countless times I needed his help with capturing images, or editing photos, or updating our website for new products and every time he knocked it out of the park. If you need the job done, and have done beyond expectations, Blake is your guy."