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Weekly marketing tips by email
The Lead Sheet. One marketing tip a week.
Short, specific, and about marketing you can stand behind. One email from me every Tuesday, two minutes to read, and you can unsubscribe any time.
Written by Blake Hickey, in marketing since 2006 and host and producer of The Florida Bar Business Law Section CLE series on lawyer advertising compliance.
What the first twelve cover
Practical, not theory.
Each one comes from something I do in my own work or fix for clients.
Fill out your own contact form
Who owns your customer list?
What did people actually search?
Is your email landing in spam?
Who has the keys to your ad accounts?
Where is your team pasting client data?
Can your team say who you serve?
Do your ads know when a lead comes in?
Does your page match your ad?
The lead went quiet. Now what?
Check the bottom of your last email
Ask every new customer this
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The Lead Sheet and my guides come from my company, Hickey Media. I don't sell or rent your information. See the privacy policy.
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Questions
About The Lead Sheet
What is The Lead Sheet?
The Lead Sheet is a free weekly email from Hickey Media with one marketing tip from Blake Hickey. Each tip takes about two minutes to read and is something you can change that week.
When does it arrive?
Every Tuesday morning. Your first tip is on its way when you sign up.
Who writes it?
Blake Hickey, owner of Hickey Media in Jupiter, Florida. He has worked in marketing since 2006.
What does it cover?
Google and Meta ads, lead follow-up and creative. The first twelve topics are listed above, starting with filling out your own contact form.
Can I reply to a tip?
Yes. Replies come straight to Blake, and you keep getting the tips.
How do I unsubscribe?
Use the unsubscribe link at the bottom of any email. You're off the list right away.
Do you sell my email?
No. Your email is used only to send The Lead Sheet, and Hickey Media doesn't sell or rent it.
